It was founded and owned by the Government of India between until Maruti Udyog Limited was founded by the government of India on 24 February ,  only to merge with the Japanese automobile company Suzuki in October The first manufacturing factory of Maruti was established in Gurugram, Haryana, in the same year. At first, Maruti Suzuki was mainly an importer of cars.
Indian Automobile Industry : Maruti Case Study - Words | Bartleby
The majority of these were Cars and a sizable minority in cases like General Motors 2. The luxury of being in the U. The rest of the competition quickly slide in to the category of 2 million or more vehicles manufactured per year Honda, Renault, Suzuki, BMW, Nissan, etc. Here Fiat Chrysler Automobiles again demonstrates the manufacturers targeting the U. In this paper, we analyze the factors for acquisitions, business environment during the deal and intercultural aspects in detail. Honda Cars India Ltd. P in
Maruti Suzuki India Limited - Industrial Relations (B) Case Study Analysis & Solution
The Indian public has been the type which goes by the word of mouth. The more the number of vehicles of a brand seen on the roads, the more is the confidence in the brand this establishes its reliability with affordability. As most of the car buying population belongs to the middle class, Maruti has targeted and placed maximum number of its offerings in car models under 5 Lakhs. They have a wide availability of service centres centres across cities placed in locations which are not easily accessible and have the service mechanics which understand the structure in large numbers.
Maruti Suzuki being an automobile manufacturer in India, have been doing well in the market industry. However, there is a decrease in the market shares due to the increased competition in the market. The fact that the customers are choosing whatever they desire have greatly made the Maruti Suzuki sales to decrease. It must be emphasized that defending the market leadership in the A-segment as it is being indicated in the case study, the Maruti Suzuki performed well in the Indian market, and however it failed in the product management section.