Marketing 4. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology.
Jack Welch, former chairman and CEO of GE, dies at 84
Winning Free Summary by Jack Welch and Suzy Welch
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Review: Winning by Jack Welch - Book Report/Review Example
Seamus Heaney is widely recognized as one of the major poets of the 20th century. He was the author of over 20 volumes of poetry and criticism, and edited several widely used anthologies. He died in Heaney has attracted a readership on several continents and has won prestigious literary awards and honors, including the Nobel Prize. As Blake Morrison noted in his work Seamus Heaney, the author is "that rare thing, a poet rated highly by critics and academics yet popular with 'the common reader.