We needed a globally consistent story that focused on our strengths, but left some things out, too. The work built on an earlier project with Simon, that had assessed their readiness for philanthropic fundraising. A clear recommendation had been the need to mobilise people around a new narrative. To help them respond to their challenge, we drew on our experience of working with other large organisations, such as Cancer Research UK, the University of Oxford and Unicef UK. Simon made good use of their time and helped to encourage their future support and engagement. From there, a rich collaboration blossomed.
(PDF) Case Study | Wal-Marts Supply Chain Management Practices | Lalinda Geekiyanage - effetticollaterali.info
Originally conceived at the Geneva Convention, the Red Cross on a white background is one of the most immediately recognized symbols in the world. The mission of the organization is to improve the lives of vulnerable people by mobilizing the power of humanity around the world. It is the leading humanitarian organization through which people voluntarily demonstrate their caring for others in need. After review of the current state of its identity system, the organization identified many issues with how the symbol was currently being employed — notably, difficulties in digital applications and inconsistent alignment with the International Red Cross Movement. The revised identity guidelines details a comprehensive system of scaling the symbol along with directions for using the symbol in all stakeholder touch points, including communications materials, digital applications, signage and field applications. The existing visual identity system did not scale effectively, had issues in digital applications and did not align well with the systems of other members of the International Red Cross Movement.
Case Study | Wal-Marts Supply Chain Management Practices
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