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Example essay on strategic planning. This is an expository essay that informs us about the planning strategy that is used in the media to reinforce advertising. Planning or strategic planning is one of the most important processes in the business field because it allows knowing the commercial strengths that are possessed and based on them taking advantage of market opportunities. This is fundamental to comply with the objectives and goals that have been proposed but also to reduce the possible risks and work more effectively. In the first place, it is necessary to be clear that advertising is responsible for studying all the communication tools that are used to increase the consumption of a product or service.
Please join StudyMode to read the full document. Within the various approaches, it looks at the respective purpose and structure. Then onwards provide an analytical perspective on the SWOT analysis which seemingly, marketing gurus and authors embrace in their strategic plan in today's market environment. Review: Strategic Marketing Plan Doyle explains strategic marketing plan is concerned with adapting the organisation to a changing environment more effectively than their competitors.