They try to forge ahead by overhauling the culture—a tactic that tends to fizzle, fail, or backfire. Most cultures are too well entrenched to be jettisoned. The secret is to stop fighting your culture—and to work with and within it, until it evolves in the right direction. These organizations follow five principles for making the most of their cultures:. Match strategy to culture.
Culture Change Case Study: How A Denver Company Uses Culture to Drive Productivity
Five Case Studies of Transformation Excellence
In this way, the firm uses its corporate culture as a distinction in the coffeehouse chain market. Servant Leadership. In this approach, leaders, managers and supervisors emphasize support for subordinates to ensure that every employee grows in the company. The company highlights the importance of caring for employees as a way of optimizing employee morale and customer satisfaction. Relationship-driven Approach. Starbucks also has an organizational culture that supports warm and friendly relationships.
Netflix Inc. The company applies its corporate culture to develop resilience among its workers, as a way to support growth in an increasingly competitive on-demand digital media streaming industry. The company uses its corporate culture to maintain a framework of core values, beliefs, business philosophy, and behaviors that permeate its workforce and motivate individual employees to support innovative ideas for online business growth.
For this reason, culture is the lifeblood of a company. The thing that will endure for years, the way it has for most year companies, is the culture. The culture is what creates the foundation for all future innovation.