Introduction Burberry is a global brand that literally climbed out of the trenches of World War I to become a status symbol of the wealthy and famous. However, by Angela Ahrendts, who took over the Burberry brand, found that its image had been cheapened by overseas licensing. Burberry target audience is designed for both sexes however it is dominated by the female target audience who have a high disposable income. The brand has their own childrenswear range which can appeal to parents but are likely to be people from wealthy backgrounds.
Armani, Gucci, and Burberry are 9. This data illustrates that Burberry is doing quite well. They are one of the Top 5 Global Luxury Goods Players and it appears that they have plenty of room for growth. Unlike many of its other competitors, as mentioned by Rosie Bravo, Burberry has positioned itself Burberry : Case Analysis Burberry , since , is brand built on luxury and durability. As the brand has progressed, it has needed to evolve and reposition itself in order to stay relevant to consumers.
How do you rebrand your high-end fashion label after it becomes associated with hooliganism? As many businesses know, reputations take time to build but can be shattered in seconds. However, there have been some remarkable turnarounds by well-known companies, which have rescued their languishing brands. From Lego to Stella Artois, we take a look at what went wrong and how these companies changed their fortunes for the better:.
However, in the 21st century the company has become a pioneer luxury brand in the digital world. It went from a boring beige trench coat to one of the leading voices of fashion and trends. The study below shows the transition of Burberry as a brand, that was known for the wrong. Explore and Inspire. Burberry values.