Plenty of people have interesting ideas or a lot of cash to throw around — and they never quite manage to find success in their ventures. If you want to be an entrepreneur, take a step back and evaluate whether or not you have the following characteristics. One of the most important traits of entrepreneurs is self-motivation. When you want to succeed, you need to be able to push yourself.
Marketing can easily figure out the satisfaction criteria of the customers, market offerings and value of which customers are keen on. According to Kotler, P. Targeting and capturing customers is one of the most difficult jobs for the companies, marketing strategy ease the way capturing the customers effectively. According to Lancaster, G. Marketing builds relation with customers providing superior customer value and attracts them providing value added services as well as increases the number of potential customers in a regular basis.
What is entrepreneurship? Entrepreneurship is the process of starting a business, a start-up company or other organization. The entrepreneur develops a business plan, acquires the human and other required resources, and is fully responsible for its success or failure. Entrepreneurship operates within an entrepreneurship ecosystem. However, while I was reading Mindtools n.
To be successful in sustainable business practices often requires entrepreneurship and innovation. This chapter provides an overview of entrepreneurship and innovation as it relates to sustainable business. The discussion is most relevant to sustainable businesses focused on offering new products and services in response to societal concerns.