Follow These 10 Facebook Video Ads Best Practices [2020 Guide]
10 Great Facebook Video Ad Examples (+ 17 Reasons Why They Worked)
At Facebook, we believe that understanding and managing unconscious bias can help us build stronger, more diverse and inclusive organizations. There are different forms of unconscious bias that can prevent us from cultivating an inclusive and innovative workplace. Stereotypes are often automatic and unconscious. In the workplace, stereotypes can influence decisions we make about other people, preventing their ability to fully contribute in their jobs. Performance bias occurs when people who are part of dominant groups, such as whites or men, are judged by their expected potential, while those who are part of less dominant groups such as people of color or women are judged by their proven accomplishments. Research shows that success and likeability are positively correlated for men and negatively correlated for women.
Luxury Jewelry Marketing 1500% ROI from Facebook Advertising [Case Study]
Stories also match how people are already interacting with their phones. Instagram Stories bring you closer to the people and things you love. Culture and commerce are intertwined on the platform, making it a great place for people to connect with brands and take action. Originally, people used Facebook to share real-time updates, but today, they tend to share bigger moments.
It is, after all, the year ; any digital marketing strategy that lacks video is incomplete. If you want to keep your prospects from scrolling directly past your videos, you need to put together some kind of plan. For those of you who are strictly interested in organic video, the tips in the next section are still applicable! Facebook offers 11 different types of campaigns to their advertisers— video views being one of them. As such, the platform will optimize the delivery of your ads in order to get your videos in front of users who are most likely to engage.