To address the potential endogeneity issues, we adopt an instrumental variable IV strategy, using the distance from the surveyed city to Wuhan as the instrumental variable. We show that our IV method is effective in minimizing potential bias. It is found that the share of confirmed COVID cases increases the possibility of consumers purchasing food online. This is more likely to be the case for young people having a lower perceived risk of online purchases and living in large cities. Despite some limitations, this paper has policy implications for China and other countries that have been influenced by the COVID epidemic.
Influence Of Online Food Delivery Apps On The Operations Of The Restaurant Business
How Customers Use Food Delivery and Restaurant Loyalty Apps | March
The rise of these restaurant delivery services also means that there is a new entity between restaurants and their patrons, which introduces a number of customer service, branding, and profitability challenges. According to our study, Grubhub has been used by See Figure 3. Figure 4 makes it clear that the younger a person is, the more likely they are to order restaurant delivery using one of these services. Segmenting by income shows that, in general, the less income a consumer earns, the more likely the consumer is to take advantage of restaurant delivery services. See Figure 5. The lowest incomes have the highest usage:
Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Kannammal and Dr. Kannammal , Dr. Suvakkin Published The internet has provided new chances for the online food service industry by offering them new ways to promote, communicate and distribute products and information to their target consumers.
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