How to write an internal communications plan and strategy
A good internal communication plan is critical to how your business operates and functions. And that lack of a plan typically shows up in many ways: from how the team operates, to communication with employees, and in a lot of cases, the impact it has on the business. Effective communication in the workplace is crucial. Building an internal communication plan is an optimal method to impact employee engagement , which improves retention rates and productivity in the workforce, not to mention business results. A well-developed plan clearly defines how teams and departments communicate with employees and what is required to achieve important business goals. An internal communications plan is a necessity for a multitude of reasons.
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You may have best practices and procedures in place for communicating well with customers, partners, and even potential new hires, but the same level of care applied to your own employees can help build engagement. Internal communication programs can be daunting for some organizations, especially when looking to revamp or upgrade their efforts. At a basic level, good communication is about change and adaptability. This is why our communication best practices need to constantly be rethought and updated to match the current environment.
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Posted by David Grossman on Mon, Apr 23, A best practice for internal communications teams is to have a plan. An internal communications plan articulates what the function is uniquely qualified to do to help drive business outcomes for the organization. An internal communications plan is necessary for many reasons. Think of it like your roadmap for how to take your communications forward so you can move employees to action.
Last Updated: March 6, References Approved. To create this article, 11 people, some anonymous, worked to edit and improve it over time. This article has been viewed , times. Learn more Strategic communications helps an organization share a clearly defined message with everyone involved with that organization -- internally and externally.